National Shoe Travelers Donates $1.5 Million in Support of Two Ten Footwear Foundation

Waltham, MA May 25, 2012

Two Ten Footwear Foundation made public today a $1.5 million gift from National Shoe Travelers (NST). The gift is the largest NST has ever made and was 100% approved by the 13 member NST Board. This gift reinforces Two Ten, a 4-star Charity Navigator-rated national charity, as the charitable organization of choice for the shoe industry.

The goal of the NST Endowment Fund is to provide a permanent legacy with the Two Ten Footwear Foundation to be able to financially assist the shoe traveler in times of need. The spirit of community and service and supporting each other during times of need is deeply woven into the very fabric of both organizations. The NST Endowment Fund is tangible evidence of our common commitment of “shoe reps helping shoe reps.”

The partnership with NST demonstrates the unity between organizations in the U.S. footwear industry. “Through this gift, NST leaves a permanent legacy and support system for sales representatives across the country. We are thrilled NST supports and endorses our mission. We look forward to growing our relationship with NST, and continuing to serve the needs of shoe reps across the country,” said Two Ten President Neal Newman.

NST’s main objective for 2012 is to increase membership, take the organization to the next level while providing fraternal support of fellow sales reps on the road. Two Ten and NST working together on a national scale can help us do this,” said NST President Mark Pecoraro.


Two Ten Footwear Foundation is the footwear industry’s national charitable foundation – the only one of its kind in the United States, and 100% funded from the footwear community. Founded in 1939, Two Ten Footwear Foundation has helped thousands of shoepeople and their families with emergency financial assistance, crisis counseling, higher education scholarships, access to social services and professional networking opportunities that strengthen the footwear community in the USA. This year alone, Two Ten Footwear Foundation helped over 2,000 people and provided $1.4M in emergency financial relief and $700,000 in scholarships. Two Ten Foundation hosts two fast-growing virtual communities: Women in Footwear Industry (WIFI) and Young Professionals for 210 (YP210).


Founded in 2006, National Shoe Travelers (NST), formerly known as WSA (2006), is a membership organization whose goals are to represent and to significantly improve the abilities and well-being of traveling sales representatives who work within the footwear and related goods industry. NST’s primarily activities include providing its members with information, life insurance benefits, education and networking opportunities with fellow members, vendors and other key players in the footwear industry.


For more information on Two Ten Footwear Foundation:

Jeanne Connolly-Horrigan
Director of Communications

For more information on National Shoe Travelers:

Meaghan Lawson
Marketing Director