NST: General Counsel

National Shoe Traveler welcomes Rich Reinis, who has been retained as the general counsel for National Shoe Travelers, and is here to provide legal services to all NST members..

Rich is a corporate strategist and litigator with a unique in-house business perspective across a wide variety of industries.

Rich is a corporate strategist and litigator with a unique in-house business perspective across a wide variety of industries.

Prior to joining Thompson Coburn as a partner, Rich founded and developed a firm that was a leader in its field of business practice for 20 years. He left his firm to bring Krispy Kreme Doughnuts to Southern California, serving that newly formed company as CEO and General Counsel for six years. During that time, the company became the largest Krispy Kreme franchisee, the subject of articles in the national press.

Rich returned to private practice in 2007, applying his business experience to a varied business litigation practice. Since that time, he has served clients in the restaurant, apparel, furniture, music, real estate, retail, construction, wholesale, energy, and franchising business, as well as other industries. His litigation experience includes disputes involving trade secrets, intellectual property, trust and other probate matters, insolvency and restructuring work, wage and hour class action defense, employment disputes, real estate boundary and title disputes, FDA and other regulatory matters, and much more. His personal knowledge of the world of franchises has supported an active franchise practice. He has served as lead counsel in six jury trials.

In addition to a distinguished record as a lawyer, Rich has hands-on experience as a real estate developer, wine exporter, apparel manufacturer, and surf label licensor, as well as successful franchising work. This background has enabled him to resolve potential litigation through productive transactions. For example, to resolve an over- leveraged business problem, he assisted in the restructuring and sale of a music publishing business. He was lead counsel in the sale of an LED business, an apparel business, a wind energy business, an automobile parts company, and a very large California ranch. In 2016, he assisted a food company in a sale, resolved a dispute between secured lenders, managed the sale of a high-profile general contractor, and negotiated a settlement of a franchisor/franchisee dispute in a heavily regulated furniture business.

Rich’s combined business and legal experience informs a presentation he has made all over America, Canada and Australia on management under pressure. He has delivered more than 100 such speeches to CEO groups, national conventions, professional organizations, boards of directors, and management teams. He has presented webinars on family businesses and spoken on industry panels and as a keynote speaker on franchising issues and turnaround management. This speech is an extension of Rich’s public presentations on behalf of the U.S. Department of Labor on compliance issues in the apparel industry, and at various business schools on a variety of topics, including a series of lectures on entrepreneurship.
Besides these pursuits, Rich has served as a Judge Pro Tem in unlawful detainers, a court appointed Special Master in business valuation disputes, and as an expert witness.

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