WIFI Portland Release Final

Two Ten’s Women In Footwear Industry (WIFI) Announces A New Northwest Chapter

First Inaugural meeting on, December 11, 2013

Location: Fit Right, 2258 NW Raleigh Street, Portland from 6:30 pm to 8:30 pm

Lake Oswego, Oregon, November 8, 2013–

Two Ten Women in Footwear Industry (WIFI) announce their pilot meeting on Wednesday, December 11th at Fit Right on 2258 NW Raleigh St. in Portland from 6:30 pm to 8:30 pm. Two Ten is partnering with National Shoe Travelers for this inaugural event.

Two Ten WIFI began in 2010 with small groups of woman meeting after work and has grown to hundreds of participants in 7 cities across the country: Las Vegas, Los Angeles, Milwaukee, Boston New York, Columbus and St. Louis. Each group will hold an average of 2 events per year. The group is chaired by Diane Sullivan, President and CEO of Brown Shoe Company and Carol Baiocchi, VP-DMM at Kohl’s Department Stores. The events consist of an educational as well as networking component. Discussion topics include mentoring, negotiation, entrepreneurship and work life balance.

“Women all over the country are excited about Two Ten WIFI, and we’re thrilled to work with NST to expand the group to the North West. There is a large appetite for the types of educational events and mentoring that WIFI provides. In the coming years we hope to involve more and more women across the country”, said Neal Newman, President of Two Ten Footwear Foundation.

 “It is exhilarating to bring together this dynamic group of woman in the footwear industry”, said NST Executive Director, Meaghan Lawson. “Our ultimate Goal is to develop into a National Chapter of WIFI, providing a forum for likeminded individuals, sharing their knowledge and experience for the mutual benefit of all”

About Two Ten Footwear Foundation

Founded in 1939, Two Ten is the footwear industry’s national charitable foundation. We are committed to strengthening the footwear community by providing emergency financial relief for times of crisis, college scholarships, counseling, support and information and referral services to those in need.


Founded in 2006, National Shoe Travelers, formerly known WSA (2006), is a membership organization whose goals are to represent and to significantly improve the abilities and well-being of traveling sales representatives who work within the footwear and related goods industry. NST’s primarily activities include providing its members with information, life insurance benefits, education and networking opportunities with fellow members, vendors and other key players in the footwear industry. 

# # #